Abram Interstate Insurance Services, Inc., CMGA

Helping Independent Insurance Agents Since 1996

How to Keep it Short and Simple | Business Tips for Insurance Agents

Published on October 20, 2016

We’re all guilty of it sometimes — holding meetings that should have been emails. Having long conversations that should’ve been brief mentions. Using three examples when one would do.

But in business, research  shows regular communication inside and outside of your work group could significantly improve your success as a team, but that it’s most effective when it’s succint. Tim Adams of The Guardian Adams explains:

The data suggested that the success of teams had much less to do with experience, education, gender balance, or even personality types; it was closely correlated with a single factor: “Does everybody talk to each other?”

Ideally this talk was in animated short bursts indicating listening, involvement and trust – long speeches generally correlated with unsuccessful outcomes. For creative groups…the other overwhelming factor determining success was: do they also talk to a lot of people outside their group? “What we call ‘engagement’ and ‘exploration’ appeared to be about 40% of the explanation of the difference between a low-performing group and a high-performing group across all the studies,” [Alex Pentland, professor of media arts and sciences at MIT] says.

It was important that a good deal of engagement happened outside formal meetings.

In your insurance office, short interactions between co-workers, bosses, and customers can ignite important ideas and propel them forward while avoiding often cumbersome and inefficient hour-long meetings.

If you’re a one-man or one-woman insurance agency, no worries, this still applies to you.  Communicating often and quickly with customers in similarly short bursts gives the same positive effect of attentive, effective engagement.  The theory also suggests you should be talking to people outside of your agency and customer base, into the broader industry, or even into other industries to open yourself to more outside perspective.

The theory is: if you can’t say it simply, you don’t fully understand it, and neither will others.

So keep talking. But make it quick.

Read the full write-up here.


 

Abram Interstate Insurance Services, Inc. is a California wholesale insurance broker (CMGA) that has licensing and expertise to place business in both admitted and non-admitted markets for personal lines insurance and commercial lines insurance in California and surrounding areas.

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