Abram Interstate Insurance Services, Inc., CMGA

Helping Independent Insurance Agents Since 1996

Up Your SEO and Increase business | Tips for Insurance Agents

Published on March 24, 2016

If you’re an independent insurance agent, chances are you’re that, plus an accountant, plus an office administrator, plus a marketer, plus “whatever-the-heck-else-needs-to-be-done-around-here” expert.

Owning your own independent insurance agency, or working on a small team at one carries a lot of weight and requires that you often wear multiple hats. We understand that, so we want to help you with some basic marketing tips.

First off, we’ll show you some simple steps you can take to immediately work on your Search Engine Optimization (SEO). (That’s marketing lingo for how easy you are to find online and how high up you come in the searches people do on search engines like google.)

Over the next couple of weeks we’ll be sharing with you how to work on your SEO and become more find-able online.

Up Your Small Business SEO | Abram Interstate

First off, GOOGLE:

Google is definitely still the leading search engine, and there’s no surprise there. It is to search engines as Xerox is to copy machines and Kleenex is to facial tissue — we use the brand as the generic term, and we even use it as a verb: “What’s the average elephant weigh?” “I don’t know. Just google it.”

As of March 1, 2016, eBizMBA estimated Google has 1,100,000,000 unique users per month, and approximately 65% of all searches done online are done through Google.

So we’re going to use Google as our biggest emphasis in getting you “find-able” online, and to determine your current standings.

  • Step 1: Do a few test searches to see where you rank (if you rank) on the search results. Search terms like “insurance agent in (your city)” or search for a specific insurance product you carry plus your city name. I.E.  (insurance product) AND (your city).

Do you see your insurance business coming up in the results? If not, that’s ok! You have some work to do, but we’ll give you some practical steps to take to make mounds and leaps in terms of you being able to be found by potential customers online.

  • Step 2: Verify your business on Google by going HERE and following the steps. (If you don’t have a google email address, you will need to create one to manage this. It’s free and easy to create one. You can do so by going to www.gmail.com, and pressing the button “Create an account.” Once you’ve done this you can continue.)
    • Put as much accurate information as possible about your location, hours of operation, and especially YOUR WEBSITE. Putting your website on this verified business listing on google will up your search engine listings immensely. Also try to include a couple of photos, or at least your company logo if you have one.
  • Step 3: Encourage customers to leave reviews for you on google. When they search your business name and city, your listing will pop up with an option for them to review your business. Ask them for their honest feedback and be open to some criticism. The more google reviews you receive, the higher your ranking will be in the search results, but Google will flag and remove reviews that seem fake, that come from the same IP address (so multiple reviews cannot come from the same computer), or that appear to have been bribed (don’t offer your customers incentives for leaving you reviews. The google algorithm is very intelligent and can sense these things pretty easily based on what they know an honest, unsolicited review to look like.).
  • Step 4: Check back next week to learn about more steps to up your SEO and become more find-able.

And now that you’ll be easier to find online, make sure you are equipped to meet the needs of your new customers who find you on google: Quote Online Now HERE with Abram Interstate, or browse our wholesale insurance products that will meet your customer’s needs at the links provided below.

Browse our Wholesale Agribusiness and Equine Insurance Products HERE.

Browse our Wholesale Commercial Insurance Products HERE.

Browse our Wholesale Personal Lines Insurance Products HERE.


Abram Interstate Insurance Services, Inc. is a California wholesale insurance broker (CMGA) that has licensing and expertise to place business in both admitted and non-admitted markets for personal lines insurance and commercial lines insurance in California and surrounding areas.

Quote Online Today.