Abram Interstate Insurance Services, Inc., CMGA

Helping Independent Insurance Agents Since 1996

Up Your SEO Part 6: Facebook | Business Tips for Insurance Agents

Published on May 5, 2016

Business Tips for Insurance Agents | Wholesale Insurance broker CA

photo credit: SEO via photopin (license)

Welcome back to our business tip series for how you (independent Insurance Agents) and your insurance agency can become more “find-able” on the internet.

If your company has NOT already completed the steps of verifying your business listings with the three major search engines, learn how to do so for free in the previous posts in this blog series: READ Part 1 (Google), Part 2 (Bing), and Part 3 (Yahoo)).

The last main place your business needs to have a presence online is on Facebook.  As our culture becomes a more online culture, we’ve also become a more social culture. People are now more likely than ever before to care about if a business has a facebook page. And it’s not because they want to be “friends” with your insurance agency — it’s because they care what real life people have to say about your business — and facebook is a place where those thoughts are shared. Facebook reviews, while they don’t factor into search engine algorithms as much as google+ reviews and yelp reviews, do still factor into your overall search results.

And if it comes down to your agency and another agency when a potential insurance customer is looking for a place to go with their insurance needs, and one of you has reviews and a fan base on facebook and the other doesn’t — people are more likely to go with the agency that has the facebook presence.

Think about it — facebook has become an integral part of most people’s daily routines. They find out about pop culture news, weather news, and social news all from their friends and the pages they follow. Why wouldn’t they go there for opinions on a local business like an insurance agency?

Here’s the catch — it doesn’t matter as much what kind of things you post on your facebook page as it does that you simply have one and that you get business reviews on it.

So, let’s get going.

  • If you don’t already have a business page on facebook, click HERE.
  • Follow the prompted steps. Learn about the power of marketing tools via facebook. Update all the pertinent business info like you’ve done for the other search engine business listings we’ve gone through before.
  • Start asking your customers to like your business page and for business reviews on facebook ASAP.

If you’re more on the tech savvy and/or marketing savvy side of things, facebook is a powerful free tool to have in your toolkit. The insights section of your page, Once you’ve established a following (a number of people who have “liked” your page), the insights section of your page will tell you a lot of powerful information about the people who have liked your page. It will show you how much people interact with different kinds of posts you put out there. It will show you the breakdown on the demographics of the people who like your page, as well as their facebook-use habits (i.e. what time of day they are online most, where they are located, etc). These insights will help you get to know your potential market better, and is a great place to continue to play and learn as you expand your marketing efforts.

Congratulations! You just became more find-able without spending a dime.

And now that you’ll be easier to find online, make sure you are equipped to meet the needs of your new customers who find you on Google, Bing, Yahoo, Yelp, and Facebook: Quote Online Now HERE with Abram Interstate, or browse our wholesale insurance products that will meet your customer’s needs at the links provided below.

Browse our Wholesale Agribusiness and Equine Insurance Products HERE.

Browse our Wholesale Commercial Insurance Products HERE.

Browse our Wholesale Personal Lines Insurance Products HERE.

Abram Interstate Insurance Services, Inc. is a California wholesale insurance broker (CMGA) that has licensing and expertise to place business in both admitted and non-admitted markets for personal lines insurance and commercial lines insurance in California and surrounding areas.

Quote Online Today.