Abram Interstate Insurance Services, Inc., CMGA

Helping Independent Insurance Agents Since 1996

Up Your SEO Step 2: Bing | Business Tips for Insurance Agents

Published on March 31, 2016

As an Independent Insurance agent, we understand that your job involves lots of different areas of expertise. One of the main ways to grow your insurance agency, as with any small business, is to focus some efforts on marketing.

Last week we started to share with you how to increase your Search Engine Optimization and to become more easily found in search engine results when people in your area are looking for an insurance agent.

To read about how to make your business more visible on GOOGLE, read part one from last week HERE.

photo credit: SEO Basics via photopin (license)

photo credit: SEO Basics via photopin (license)


Now let’s tackle, Bing:

Like we talked about last week, Google is by far the most used search engine in the world. However, Bing comes in second and while they are used separately and operate separately, often times Bing and Yahoo are lumped together because of their ownership and their algorithms. (We’ll go over what you should do to optimize your yahoo listings in our next blog post.) But Bing on its own is the second most used search engine in the world, and while it’s estimated 350,000 unique monthly users are a fraction of those Google has, they’re still not a small enough chunk that you can afford to ignore.

Many people use whatever default search engine their computer has programed, and in many cases now, that search engine is Bing or Yahoo. And like it or not, Bing search results will be different than Google’s, because Bing operates differently.

Here’s what you need to do right away to get your insurance agency business more visible on Bing so that prospective customers find you when they look for an insurance agent in your area.

  1. Go to the Bing Places for Business page HERE.
  2. BUT FIRST — You will need a Microsoft email account to be able to complete this process. Don’t have one? You can create one for free HERE, and while it might be a pain to have another email address floating out there, like we said previously, Bing is still a big enough fish that you can’t ignore it. So shake your head, create the free account quickly, then get back to business helping people find your business.
  3. To register and verify your business listing, you’ll simply follow the three easy steps listed on the screen when you go to the Bing Places for Business link above. Once you sign in and find your business, you’ll be prompted on what to do each step of the way. Easy peasy.
    1. Claim your listing.Chances are Bing has a listing for your business already. Claim an existing listing or add a new one. If your business has multiple locations you can add them in one go using the bulk upload tool.

    2. Complete your listing profile. Adding complete information about your business helps you tell the best story about your business. You can add photos of your business & services, hours of operation, services offered and list the various ways customers can reach your business.
    3. Verify your listing. Protect your listing from unauthorized changes by verifying it. You can verify your listings by receiving a PIN at your business address, phone or email. All businesses must provide a valid address, but some types of businesses can hide their address in search results. (We suggest using the phone verification as it is the fastest, and after you verify your listing, Bing still reviews everything which can take a couple of weeks before your listed content gets approved and goes live.)

Congratulations! You just became more find-able on the second most used search engine in the country.

To increase your visibility and your SEO even farther for Bing, you can focus on trying to get your customers to review you on Yelp.com, as yelp is factored into Bing’s algorithm for how it bumps search results to the top. Look for a future post about setting up and claiming a Yelp account for your Insurance Agency!

And now that you’ll be easier to find online, make sure you are equipped to meet the needs of your new customers who find you on google and Bing: Quote Online Now HERE with Abram Interstate, or browse our wholesale insurance products that will meet your customer’s needs at the links provided below.

Browse our Wholesale Agribusiness and Equine Insurance Products HERE.

Browse our Wholesale Commercial Insurance Products HERE.

Browse our Wholesale Personal Lines Insurance Products HERE.

Abram Interstate Insurance Services, Inc. is a California wholesale insurance broker (CMGA) that has licensing and expertise to place business in both admitted and non-admitted markets for personal lines insurance and commercial lines insurance in California and surrounding areas.

Quote Online Today.